Social Media and Search Engine Optimisation

Social Media important. We now live in the 21st Century. Time and Technology has evolved, which means so do Businesses.

A lot of people now have access to the Internet, when it comes to making your Business known in the world of SEO, you need to optimise your Website. This means making it Social.

If you don’t exist online, how are people expected to find you. There’s a lot more competition now than there was 300 years ago when it comes to Business. Any Business needs to be willing to change and advance with the times in order to stay competitive. If they don’t stay competitive, ultimately they will fail

This is why any Business needs to focus on Social Media Networking and Search Engine Optimisation. This works for a few reasons.

When a Business has something people can refer back to, it makes finding them easier. When you’re on Social Networking sites, this is great for SEO, because people can create backlinks to your Business. Which helps drive traffic. Google also links this, because it indexes pages, and any page which is frequently indexed and referenced to gets a high score. Google likes High Quality content when it comes to SEO scores. The higher the content, the better the result.

So, whenever you’re focussing on making your Business in the 21st Century, you should always focus on Social Media alongside your SEO Marketing strategy

For me, I would propose in the UK you focus on the following for Social Media Networking. This helps to create Brand awareness of your Business, and because these sites are all indexed by Google’s search queries too, it means you get more results pointed towards your Business. This helps build Brand Authority, people love interacting, when you interact with your Customers they become more engaged.

This interaction promotes discussed and feedback, which not only helps improve the service from your Business, but helps drive traffic to yours and create backlinks by your customers talking about you (Good AND Bad). One post when it comes to Social Media can make your Business thrive, or end you. The best thing about the sites below is that you don’t need to post often. Just a quick simple picture, with a link to your Business, and keywords related to the content you’re writing and what our business is about. People can find it by searching, and when they’re interacting you’ve got 1 more potential customer

  • Facebook
  • Twitter
  • Youtube
  • Instagram
  • LinkedIn
  • Pinterest

So, if you’re thinking about getting your Business online. Make sure you focus on doing Search Engine Optimisation, and also Social Media, as this is great for marketing, and helps promote your Business due to Google indexing more content. If you integrate this with dynamic content that changes regularly (such as a simple blog post) and tag it with the keywords to help find it. Google will love this, because it then crawls your site like one giant cooker monsters, wanting more.

Remember in the terms of SEO/Content Marketing and Social Media Marketing

More content = More links = More Business

Retirement at 40

Retirement at 40, is it possible? – For me, yes. I think it’s possible. Although to retire early, ideally you want to get started early. The same as compounding interest, the younger you start saving. The more money you have in the future.

How much do I need in order to retire at 40? I estimate savings of at least £500,000 (realistically though I’d like this to be closer to £1,000,000)

Now this number is a lot, don’t get me wrong. I’m currently 35 years old as I type this Blog entry, however I like a challenge and I’m still optimistic, if it doesn’t work out, then I’ll have built up savings. So it’s a win-win regardless

The reason I want to retire at 40? – “Life’s too short”, you’ve heard those words many times before, and it’s true. Once you’re gone, you’re gone. So I’d rather focus my time on enjoying it and focussing towards my interests. These include Medicine, Robotics and Energy.

As a person, I’d like to do something to leave a mark on this world, which has a greater impact. Working a 9-5 job isn’t doing it though, this is the reason why I’m aiming for a retirement goal. I care about the bigger picture and being happy. Reaching this point would allow me to achieve this goal

Based on a retirement figure of around £1,000,000, I’d need to earn somewhere in the region of £600 per day!

Now, I’m not thinking about this number, quite frankly it’s absurd to think about.

I’m thinking of another way, via “Passive Income” – basically making money without me working for it (so I make money whether I eat, sleep or shit.

For reference it’s about £26 per hour passive income I need in order to get the magic number based on my current age. Which is why I said start early, if I started working on retirement when I was 20, I’d only need a passive income of around £7 per hour!

Anyhoo. My thoughts towards retirement at 40, and what I need to do. Or currently are doing to achieve them

  • Reduce outgoing expenditure (paying off debts / mortgage) and saving money in general
  • Investments (I’m looking into things like Dividends, and REIT) to help pay out dividends as passive income
  • Stocks and Shares (this is more long term investments)
  • Increasing my passive earnings (writing books, training guides, writing more content for my website)
  • Earning more money (whether this be matched betting, ebay, etc)

I don’t earn much passively, but I have my mind focussed on a goal now which is something I’m good at. Quite frankly the thought of leaving any job at 40 appeals to me. I’ve always said if I could afford to not work for a living I’d work with animals

Anyway, that’s my short rant for now. I’d love to hear ideas of how you think about passive income, or what works for you.

Myhermes – Failing to deliver again

Yet again I’m writing another article about myhermes. I purchased an item from eBay 12th April for the upcoming bank holiday period when I was off work on holiday. 

It got to the end of the week and still no parcel delivery. I asked the eBay seller for the tracking information as I thought it was them taking their time. Sure enough it wasnt. It was myhermes

Now. Complaining about Myhermes isn’t just enough because all couriers get slow periods, but this isn’t the first time I’ve had this problem and quite frankly the way their courier handled delivery of my product annoyed me

 I was at work when the courier attempted delivery. The courier but a failed delivery note through the door. Fair enough I left them a note on the door window reporting I was at work and to leave a number to contact them

Next day. Another delivery note. No number. After the 3rd attempt the courier returns the item

So. What was the end result. After two weeks of waiting my item was returned back to the supplier and I had to get a refund

What could Myhermes have done to improve the service…

  • Handle the product better and stop taking so long to sort it. Slow gits
  • Make sure the couriers actually follow protocol and leave a number . You know it would help !
  • Offer an inpost option for failed deliveries such as Argos click and collect or inpost lockers. This is more convenient for people who aren’t at home often

This doesn’t make me feel any comfortable using Myhermes as a courier. This is now the second time I have been let down by them. 
I’ll be adding screenshots of the slips as proof that the standard procedure wasn’t followed and proof of my online tracking of the product to see just how long it took

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